We are organising a Sustainability workshop ‘From Knowing to Doing: Become a Stronger Leader of Sustainable Change and Growth’.
How to hack a brain? Using psychology to sell sustainability.
Why do good people make bad decisions? And how can we change that?
Most of us already know we need to change the way we live and work.
And yet, in boardrooms, strategy decks, and daily choices, we still act as if real change can wait.
Changing is hard. But there is good news: science can help.
Behavioural strategist Koen Thewissen will reveal the latest (Nobel Prize-winning) insights from cognitive and behavioural psychology about how our brain really works. Once we understand how our decisions are made, we can use that knowledge to better understand (and influence) how people and organisations think, feel and act.
Controversial? Yes. Effective? Absolutely.
This event is for anyone who wants to ‘promote’ sustainability, not as an obligation, but as an opportunity to drive real change in a more human and effective way.
We encourage you to attend as a duo (a sustainability head together with an investment professional) to make the real impact in your organisation even more powerful.T
Timing:
- 13:30 – welcome
- 14:00 – workshop
- 17:00 – networking & drinks